Master of Education

Sports Administration

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  • Career-advancing credential
  • Specialized coursework in athletic administration
  • Conveniently online

Program Details

Next Start Date
January 13
Est. Program Length
1-1.5 years
Course Length
8 weeks
Cost per Credit
$318.25*
Credit Hours
33
Credits Accepted
9

*Price reflects tuition for Oklahoma residents. Non-resident tuition is $675.40 per credit hour. There is a non-resident tuition waiver available if certain requirements are met. Speak to an enrollment counselor for more information. An additional semester fee of $7.50 will apply for all students.

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Make Career Advancement Your Goal

The Master of Education in Sports Administration online program from East Central University successfully prepares you to go further in your instructional career. Specifically designed for individuals who want to enter positions of athletic instruction and leadership, this program allows you to move into sports management positions within colleges and universities, as well as professional sports teams.

Offered fully online, this sports management degree allows you to attend school while conveniently keeping work and life commitments. You’ll be taught by expert instructors and have the opportunity to network with your peers while simultaneously gaining a career-advancing credential. 


Topics of Study

The master in sports administration online program teaches a host of subjects crucial to success in the field. Some include:

  • Facility management
  • Legal aspects of sports
  • Sports ethics
  • Marketing
  • Event management
  • Leadership
  • American society and sports

You will also be required to complete a 100-hour practicum, which will allow you to gain hands-on experience in the field. 


Learning Outcomes

When you graduate, you will be able to:

  • Understand what constitutes management and what constitutes an organization, learn to apply the functions of planning, organizing, leading and evaluating the goals of sports organizations and understand the concept of strategic planning and resource allocation. 
  • Understand how individuals conduct descriptive, theoretical and analytical sports management research. You will become familiar with the need for implementing theory, research and practice into areas of sports management.
  • Know how to apply various areas of law to the sports industry, understand the court system and how legal issues are decided, understand contract law, tort law, agency law, sex discrimination issues and antitrust laws and understand collective bargaining agreements as a component of labor law.
  • Apply fundamental marketing concepts to the sports industry, understand the concepts of marketing and product orientation and know the process of the sports marketing planning model.
  • Understand the internal and external factors that shape sport in a culture, how sport mirrors the society in which it exists and why business is involved in sports.
  • Understand the steps in developing an organizational budget, how accounting procedures may be used as a tool in finance and how principles of fundraising are used.
  • Understand the distinction between concepts of mortality and ethics, how personal ethics affect organizational responsibility and how to establish a code of professional ethics.
  • Know how interpersonal and mass communication differ, understand the theoretical foundations of mass communications and the mass media industry and understand how business decisions are made.

Courses & Requirements

Our online master’s in sports administration requires a total of 33 credit hours. Students are required to take 6 credit hours of core courses and 27 credit hours of specialization courses.

EDUC 5113
EDUC 5133

Students must earn at least a B in EDUC 5113 or will be required to retake it.

KIN 5303
KIN 5313
KIN 5323
KIN 5353
KIN 5413
KIN 5423
KIN 5513
KIN 5613
PSYKN 5523

Admission Requirements

To be accepted into ECU’s sports administration master’s online program, you must meet the following criteria:

  • Have a minimum cumulative 2.5 grade-point average on all undergraduate coursework to date; or
  • Have a minimum 2.75 GPA for the last 60 credit hours of coursework; or
  • Have a minimum cumulative 3.0 GPA for at least 9 credit hours of graduate coursework

How to Apply

To apply, you must submit the following materials: 

  • Complete application
  • Transcripts of all completed work (baccalaureate and graduate) from an accredited institution
  • Resumé
  • Two references
  • A personal statement. Explain your career goals, how an ECU degree will help you accomplish those goals, your interest in the field and any actions you have taken to pursue this interest. You must also describe any skills, attributes or experiences you possess that would aid in your future profession.

Have a question about this program or the admission process? Request a digital brochure and get connected to one of our knowledgeable enrollment counselors. 

Tuition & Fees

Curriculum Component Requirements Cost Total
Tuition 33 credit hours $318.25* $10,502.25
Total with transfer credits (up to 9) $7,638.00

*Price reflects tuition for Oklahoma residents. Non-resident tuition is $675.40 per credit hour. There is a non-resident tuition waiver available if certain requirements are met. Speak to an enrollment counselor for more information. An additional semester fee of $7.50 will apply for all students.
Fees and tuition subject to change.

Financial Aid

At ECU Online, we strive to ensure your education is as affordable as possible. Learn more about your options for financing your education by visiting our Financial Aid page.

View Financial Aid

Military Benefits

East Central University is a proud military-friendly school. Discover how your status as a U.S. military veteran or active-duty service member can help you earn your degree by visiting our Military & Veterans page.

View Military Benefits

Career Outlook

Once you earn your online sports administration degree, a host of opportunities open up for your career. Here are just a few:

Athletic Coach

Athletic coaches are responsible for teaching athletes at their educational institutions. These individuals help students complete physical training, mentor athletic students, oversee sports teams and a host of other duties.

Average annual salary: $40,995

Fitness Manager

Fitness managers are responsible for all aspects of an athletic facility. They may be responsible for hiring and training staff, maintaining institutional records, educating staff, providing guidance to patrons regarding fitness regimens and other related tasks.

Average annual salary: $42,045

Athletic Director

Athletic directors are responsible for coordinating athletic activities for schools and universities. They may be charged with overseeing athletic programs, recruiting student-athletes, ensuring compliance with any school or government regulations, reporting budgets and a variety of other related duties.

Average annual salary: $60,014

All information cited from PayScale.

Program FAQ’s

When you earn a sports administration degree, you are prepared for an array of career possibilities. Some job titles may include fitness professional, athletic coordinator, athletic support staff, sports manager or facilities manager.

Sports administration is an area of study that prepares graduates to become leaders of athletics and fitness. It is a field that emphasizes the management and development of athletes. This might include training, writing contracts, managing rosters or other similar responsibilities.

Graduates who earn a sports administration degree can find employment in a variety of areas within the workforce. These might include sports facilities, fitness clubs, professional athletics, college athletic departments or community athletic associations.

preview of the epacket listing various program information

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